Posted by: 4pack | March 6, 2010

Obesity In America: Rates Of Obesity Climbed As “Fat, Sugar And Salt” Was Packaged By The Food Industry And Made Available To Eat At Any Time

“What the food industry did was to take fat, sugar and salt, put in on every corner, make it available 24/7, make it socially acceptable to eat any time,” Kessler says. “We’ve added the emotional gloss of advertisement, we’ve made the food into entertainment, and we’re living the consequences.

“There seems to be something special about calories when they get delivered in liquids,” says Kelly Brownell, co-founder and director of the Rudd Center for Food Policy and Obesity at Yale University. “The body doesn’t recognize them well, and there’s less compensation when people consume too much. Third is, they’re so heavily promoted, it’s ridiculous. And fourth, you’ve got this possibility of the sugar, especially coupled with caffeine, being addictive enough to be a problem.”

Dr. Valerie Taylor doesn’t believe that most people with a weight problem would say, “This is not my fault,” or, “This is because of McDonald’s.”

 “Absolutely, they take responsibility,” says Taylor, an assistant professor in psychiatry and behavioural neuroscience at McMaster University in Hamilton, and director of the Canadian Obesity Network mental health program. Many people feel guilty about their weight, she says, “and they struggle to accept treatments like surgery because they really feel they should be able to control this problem themselves.

 “Some don’t even think they deserve the kinds of treatment and care that other medical conditions receive.”

 The truth, she says, is that certain people are vulnerable to overeating, “and we have created an environment in which high fat, palatable food is abundant.”

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