Posted by: 4pack | March 3, 2010

“Ideal Shape”: The Powerfully “Negative-Effect” Of Overweight Friends, Friends Of Friends, And Family Is Shown To Aid In The “Spread Of Obesity…It Is Contagious”

THIS STUDY HITS HOME WITH THE POWERFUL “NEGATIVE” EFFECT OF A “FAT” OR “OVER-WEIGHT” NETWORK OF “FRIENDS AND FAMILY”…ALL THE MORE IMPORTANT TO HAVE “REASONS” TO BE IN “IDEAL SHAPE” AND AVOID CHOICES, I.E. FAD DIETS, ETC….READ BELOW:

If friends of your friends begin to put on weight, you are likely to do the same—even if you don’t know the people in question, and even if they live hundreds of miles away. Obesity spreads like a fad; it is contagious.

This striking finding about how obesity spreads through social networks was the result of a 30-year study in Massachussetts, as Nicholas A Christakis and James H Fowler note in their new book, Connected: The Surprising Power of Social Networks and How They Shape Our Lives (HarperPress). Research shows that the same is true for smoking, and a range of other behaviours and attitudes like drinking, depression, charitable giving, sexual practices—even the decisions to marry, divorce, reproduce, or vote.

Why is this important? Because from healthcare to climate change, governments today face a range of problems where they must persuade people to change their behaviour. But instead of relying on their powers of persuasion, politicians should consider taking a class in “network science.” True, many claims for the power of social networks are based on the hype surrounding websites like Facebook. But the basic idea is simple: people join together in groups with particular patterns of ties, and these patterns then have important effects on the way they behave.

http://www.prospectmagazine.co.uk/2010/02/let%e2%80%99s-all-be-friends/

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