IT JUST TASTES BETTER…THAT SAYS IT ALL…BUT SALES ARE DECLINING…HMMMMMMMM…COULD IT BE THAT THE MESSAGE IS GETTING THROUGH…JUNK FOOD SALES ARE DECLINING….WHAT A SHAME…
As Burger King prepares to report earnings this week after two straight quarters of same-store sales declines, the question is whether the chain has relied too heavily on customers that may be permanently changing habits.
Former super fan Noah Rubin says he has. The 28-year-old Seattle man used to wolf down bacon cheeseburgers three or four nights a week at Burger King, Jack in the Box and local bars. But he and his fiancee started cutting back last year after both were laid off, then found jobs at lower pay.
Now they cook at home using organic vegetables and dine out only on weekends. Mr. Rubin figures he is saving more than $100 a week by eating fewer burgers. “I don’t think we’ll go back to eating out as often as we used to,” he says. “We always used to talk about eating at home more, and now that it’s happened, we’ve found that we really enjoy it.”
Burger King’s same-store sales in the U.S. and Canada declined 4.6% in the three months ended Sept. 30, while McDonald’s posted U.S. same-store sales growth of 2.5%. North American same-store sales at Wendy’s, a unit of Wendy’s/Arby’s Group Inc., fell 0.1% in the quarter ended Sept. 27. At CKE Restaurants Inc., parent of the Hardee’s and Carl’s Jr. burger chains, company-run restaurants saw sales decline 3.7% in the quarter ended Nov. 2.