Posted by: 4pack | January 21, 2010

“Obesity In America”: Taco Bell Commissions “Fast Food” Study That Indicates That 69% Of Americans Would Eat Lower Calorie Food At Drive-Thru Restaurants If It Was Offered…Which Is What “Drive-Thru Diet Menu” Offers…So What’s The Problem?

FOUR PACKS WILL CONTINUE TO GIVE PROPS TO TACO BELL FOR LAUNCHING THE “DRIVE-THRU DIET”…THEY HAVE BEEN CRITICIZED FOR THIS EFFORT BUT NOWHERE DO THEY REPRESENT THAT THIS IS A “WEIGHT-LOSS DIET”…IT IS A “LOWER CALORIE” MENU…AND THAT IS OUTSTANDING…THE OBESITY EPIDEMIC WILL CONTINUE AS LONG AS LEGITIMATE ATTEMPTS TO BRING LOWER COST, LOW CALORIE FOOD IS MET WITH RESISTANCE AND CRITICISM…AMERICA “IS WHAT IT IS”…ADDICTED TO DRIVE THRU FAST FOOD…

Nearly 7 in 10 Americans (69 percent) think having better choices in the drive-thru at quick service restaurants would encourage them to eat better, according to the newly-released “America’s Drive-Thru Survey”* commissioned by Taco Bell® to examine Americans’ drive-thru attitudes, behaviors and beliefs. Additionally, only half of Americans (50 percent) believe they can stick to a low-calorie diet while ordering through the drive-thru at quick service restaurants, while nearly 9 in 10 Americans (89 percent) would like to try better choices of their favorite menu items if they were offered.  

Taco Bell®, which does approximately 70 percent of its business via the drive-thru, is answering Americans call with their new Drive-Thru Diet® Menu, featuring seven incredible tasting, Fresco-style menu offerings with less than nine grams of fat.

Available at participating Taco Bell locations nationwide, the Drive-Thru Diet Menu features seven Taco Bell favorites freshly-prepared with Fiesta Salsa – a zesty and delicious mix of diced tomatoes, white onions and cilantro – that replaces the cheese and sauce. Packed with flavor and only five calories per serving, the Fiesta Salsa allows you to reduce fat and calories without sacrificing flavor. Customers can make better choices compared to typical QSR choices while still enjoying their favorite tacos and burritos complete with grilled, marinated all-white-meat chicken, seasoned beef and even Carne Asada Steak. The Drive-Thru Diet® Menu includes: 

  • Fresco Crunchy Taco – 7 grams of fat – 150 calories
  • Fresco BURRITO SUPREME® – Chicken – 8 grams of fat – 340 calories
  • Fresco BURRITO SUPREME® – Steak – 8 grams of fat  – 330 calories
  • Fresco Bean Burrito – 8 grams of fat – 340 calories
  • Fresco Soft Taco – 7 grams of fat – 180 calories
  • Fresco Grilled Steak Soft Taco – 4.5 grams of fat – 160 calories
  • Fresco Ranchero Chicken Soft Taco – 4 grams of fat – 170 calories

Convenience Driving Americans to Drive-Thrus
Half of Americans visit drive-thrus about twice a month, three in ten (29 percent) drive-thru three to five times a month, 16 percent visit drive-thrus six or more times a month, and eight percent more than 11 times a month, according to survey results. 

Convenience is what attracts most Americans to visit drive-thrus at quick service restaurants, with seven in 10 (72 percent) ordering via the drive-thru when they are in a rush, and nearly as many (65 percent) saying they don’t want to get out of their cars for reasons including bad weather (49 percent), hard-to-find parking (47 percent), having children in the car (30 percent), and that the drive-thru is open but the restaurant lobby is not (28 percent).

“The reality is most Americans are on-the-go and will eat foods purchased through a drive-thru an average of 10 times a month,” said registered dietitian Ruth Carey and nutritionist for the NBA’s Portland Trail Blazers. “Whether ordering in the drive-thru, or in the restaurants, Taco Bell’s Drive-Thru Diet Menu makes eating better convenient with not just one, but seven tasty choices with less than nine grams of fat.”  

The America’s Drive-Thru Survey also revealed lunch (52 percent) followed by dinner (37 percent), breakfast (19 percent), and a snack or beverage (14 percent) are the most common occasions for Americans to visit quick service restaurant drive-thrus.

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