Posted by: 4pack | October 6, 2009

“Ideal Weight”: New FTC Guidelines Will Limit Weight-Loss Claims And Product Reviews That Are Misleading

The Federal Trade Commission (FTC) also eliminated one loophole used in many diet and fitness ads, which allowed marketers to tout massive weight loss by some subjects as long as they included the disclaimer that the "results not typical." In the future, the FTC said, those testimonial ads will also have to include some information about what the typical weight loss might be.

The Federal Trade Commission (FTC) also eliminated one loophole used in many diet and fitness ads, which allowed marketers to tout massive weight loss by some subjects as long as they included the disclaimer that the "results not typical." In the future, the FTC said, those testimonial ads will also have to include some information about what the typical weight loss might be.

THESE NEW GUIDELINES ARE EXAMPLES OF HOW GOVERNMENT CAN BE USEFUL…WEBSITES, BLOGGERS AND ADVERTISERS IN GENERAL IN THE DIET AND FITNESS INDUSTRIES ARE CONFUSING THE OBESITY DEBATE AND PREYING ON THE NATURAL DESIRE OF PEOPLE TO LOSE WEIGHT THE EASY WAY…

New guidelines released by the Federal Trade Commission say bloggers must disclose any money or freebies they receive in exchange for writing product reviews, a fast-growing and loosely regulated way for companies to market everything from diapers to movies. The move is an effort to apply the same rules that already cover broadcast stations, newspapers and magazines to the Wild West marketplace of the World Wide Web.

Separately, the FTC also updated its guidelines for celebrity endorsements, saying that celebrities must “disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media.”

http://online.wsj.com/article/SB125475547130664753.html?mod=WSJ_hpp_MIDDLENexttoWhatsNewsTop

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Responses

  1. Great info…thanks ! where did u get all this stuff ?


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