Posted by: 4pack | September 29, 2009

“Obesity Update”: Food Manufacturers Concoct A “Smart Choices” Label That Allows Most Cereals, Including “Froot Loops”, To Qualify As A Healthy Food

fruit loops cereal

THE PROCESSED -FOOD INDUSTRY WILL NOT PRODUCE TRULY HEALTHY FOODS UNTIL THEY ARE PRESSURED TO DO SO…”ADDED-SUGAR” IS CHEAP AND MAKES MARGINAL FOOD TASTE BETTER, WHICH LEADS TO INCREASING SALES….  

(From LATimes.com article) But it might surprise people that Lucky Charms, Froot Loops, Ritz Bits Peanut Butter Chocolatey Blast crackers and Kid Cuisine Magical Cheese Stuffed Crust Cheese Pizza meals are billed as “Smart Choices” under a controversial new food-rating program.

A logo adopted by food company giants is showing up in major supermarkets: a green Smart Choices check mark meant to replace the blizzard of health labels that clutter food package fronts: “Sensible Solution, “Smart Spot,” and so on.

Sponsors say the logo will help an overweight and overwhelmed public make better food choices in a way that reflects how people really shop.

Critics say Smart Choices won’t help end confusion because its nutrition standards are far too lenient. They see the program as an attempt by food companies to bill less-than-stellar processed foods as nutritious.

They are especially steamed by the breakfast cereal category because so many sugary cereals got a stamp of approval.

“Froot Loops? Froot Loops! I rest my case,” said Marion Nestle, nutrition professor at New York University. “No nutritionist I know would recommend Froot Loops for breakfast.”

A congresswoman has asked the Food and Drug Administration to investigate whether products have been “misbranded.”

The American Dietetic Assn., American Diabetes Assn. and Tufts University’s school of nutrition, each of which has members on the Smart Choices board, have asked Smart Choices to remove the institutions’ names from the Web page listing board members. Though the individuals are involved in the program, the institutions are not, said spokesmen for each.

Smart Choices originated in meetings among food manufacturers, dietitians, academics and others called by the Keystone Center, a nonprofit public health group based in Keystone, Colo. FDA officials sat in on discussions.

The program sets clear, public criteria for foods in 19 categories, including cheeses and cheese substitutes; snack foods and sweets; breakfast cereals; fats, oils and spreads; meals and entrees. Fresh or frozen fruits and vegetables without additives automatically qualify.

http://www.latimes.com/news/nationworld/nation/la-sci-smart29-2009sep29,0,1932997,full.story

Advertisements

Responses

  1. What a crock


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: