Posted by: 4pack | March 26, 2009

“Ideal Diet”: Fast Food Patrons Don’t Read Nutrition Information

burgerkingOut of 4311 people buying food at McDonalds, Burger King, Au Bon Pain, or Starbucks, Christina A. Roberto and her colleagues from Yale University in New Haven, Connecticut found that just six looked at the nutrition information the restaurants provided, or one-tenth of one percent.


The findings show “you’ve got to have this information in a really highly visible place, like on a menu board,” Roberto told Reuters Health. “The way it’s offered now is just not an effective way to disseminate that kind of information to the public.”


Many cities and states are pondering legislation that would require chain restaurants to prominently post the calorie content of food choices; in Manhattan, establishments with 15 or more locations now must label menu items with their calorie content, and California has passed a similar law.


The restaurant industry has opposed this legislation, arguing that this information is already available to customers who want it, for example on companies’ Web sites. But only half of the biggest chains make this information available in their restaurants, Roberto and her team note in their report in the American Journal of Public Health.

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