Posted by: 4pack | October 2, 2008

“Obesity War” Update: It’s Tony the Tiger’s Turn In The Blame Game

NOW, IT’S GETTING PERSONAL…HEARD THE EXPRESSION “GUNS DON’T KILL PEOPLE, PEOPLE KILL PEOPLE”?…KELLOGG’S FROSTED FLAKES, WITH OVEN TOASTED CORN FLAKES, ARE NO LESS HEALTHY THAN BAKED CORN TORTILLA CHIPS EXCEPT FOR THE SUGARS, WHICH COME IN AT 11 GRAMS PER SERVING FOR FROSTED FLAKES…BUBBAS MAKE BUBBAS FAT…EAT IN MODERATION…AND IN CONCLUSION, TONY THE TIGER LOOKS IN PRETTY GOOD SHAPE TO ME…MUSCLED UP TOP AND SLIM WAIST…READ EXCERPTS BELOW FOR INSITE INTO THE LATEST “BLAME GAME” SALVOS:

“Cartoons are great fun for kids. We definitely don’t want to see the end of popular characters like Tony the Tiger and the Honey Monster, but we do want to see them promoting healthier products,” said Clare Corbett, a Which? food campaigner.”

http://www.themedguru.com/articles/cartoon_characters_fail_to_promote_healthy_foods-86112826.html

“…Researchers claim that of 19 cartoon characters identified in supermarkets by Which?, a product-testing and campaigning charity, no one promoted healthier foods.

Rice Krispies’ Snap, Crackle and Pop, Tony the Tiger, and Moo the Dairylea cow are among 19 cartoon favorites targeted by the consumer group for not promoting healthier eating in children and failing to tackle childhood obesity.

The Which? report warned parents against letting their children be led into unhealthy diets by the cartoon characters used for marketing strategies, and also called for the advertising codes to be strengthened significantly. The report also urged the Government to take significant steps to tackle these food promotions.

“Cartoons are great fun for kids. We definitely don’t want to see the end of popular characters like Tony the Tiger and the Honey Monster, but we do want to see them promoting healthier products,” said Clare Corbett, a Which? food campaigner.

After conducting survey of 19 cartoon characters, the report named Moo the Dairylea cow as worst offender in advertisers’ promotions of food containing high levels of saturated fat and salt, while Kellogg’s Tony the Tiger, famed for his “gr-r-reat!” catchphrase, was criticized for advertising food that contained one third sugar.

“Food companies must play their part in the fight against childhood obesity and diet-related disease by acting responsibly,” Corbett said and added, “closing the cartoon loophole is a vital stop in tackling this complex issue. If the industry fails to act, the Government must step in.”

Meanwhile, the report has infuriated the industry. A Dairylea spokesman said: “Which? is wrong to suggest children are getting fat because we carry Moo on Dairylea packs.” A Kellogg’s spokeswoman added, “These characters pre-date the childhood obesity problem we face. Banning characters such as Tony from advertising is not the magic bullet we all seek.”

The Advertising Standards Authority (ASA) said that after a review of all the evidence and extensive public consultation, the rules surrounding children’s food and soft drink advertising were significantly tightened last year. “These robust new rules are amongst the toughest in the world,” the ASA spokesman said.

Unhappy with the report, the Food and Drink Federation said the industry’s codes have put strict restrictions on marketing and were regulated independently.

Julian Hunt, spokesman for the Food and Drink Federation, said they really don’t understand why Which? wants to take all the fun out of food by banning fun characters, many of whom exist in markets for the last 80 years. Moreover, the recipes of several products which are targeted in the report have already been changed in recent years making them healthier for kids.

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