Posted by: 4pack | September 25, 2008

“Coca-Cola Zero” Conceptual Art Brings On 007

COKE ZERO IS BRINGING ON GREAT CONCEPTUAL ARTWORK TO FIRE THE IMAGINATION…THE 007 BRAND EVOLVING INTO AN EVEN GREATER “WORLD BRAND” THROUGH THESE MARKETING CAMPAIGNS…AND DIET DRINKS ARE A GOOD THING IF YOU NEED YOUR FIZZ AND BURN, ALTHOUGH WE HERE AT FOUR PACKS PREFER SPARKLING WATERS TO GET OUR FIZZ….

“When Coca-Cola Zero teamed up with 007 for “Quantum of Solace”, the drinks company turned to Brazilian motion graphics studio LOBO to design the marketing campaign. Below are concept boards created by illustrator Nelson Balaban. The final television commercial (click here to view online) carried through the black and red theme as well as many of the details imagined by Balaban.”

http://www.mi6.co.uk/sections/articles/bond_22_coke_ad.php3?t=&s=articles&id=02021

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