Posted by: 4pack | September 11, 2008

007 Diet: “The Impossible Made Possible”…Coke Zero Zero 7

COCA-COLA HAS ROLLED OUT “COKE ZERO ZERO 7″ IN PROBABLY THE MOST OUTSTANDING CUSTOMIZED MARKETING EVER SEEN IN A PROMOTIONAL PRODUCT PLACEMENT IN A MOVIE, JAMES BOND MOVIE…”QUANTUM OF SOLACE” WILL BE PHENOMINAL AND SHOULD EXCITE OGGIES TO GET LEANED UP AND IN SHAPE FOR THE PREMIER IN NOVEMBER….

With its black packaging, Coke Zero appeals more to younger males who want a zero-calorie (and sugar-free in some markets) drink but steer away from Diet Coke, which has a more female consumer base.

Bond appealed to Coke because the tagline for Coke Zero is “the impossible made possible.”

“Quantum of Solace” will be backed by several promotional partners — Ford Motor Co., Heineken, Bollinger, Smirnoff, Omega, Virgin Atlantic, Sony Ericsson and Sony Electronics — that have pushed the British spy’s outings in the past and will pony up nearly $100 million in marketing support to push the pic around the world.

“That’s what Bond does every day,” said Chip York, Coke’s director of worldwide sports and entertainment marketing. “It’s very rare that an opportunity comes along like this that has mass appeal and global iconic status.”

Coke Zero was considered too young of a brand to tie in with the last Bond pic, “Casino Royale,” in 2006.

“We still had to build awareness around the brand,” York said.”

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  1. […] 007 Diet: “The Impossible Made Possible”…Coke Zero Zero 7 « Four Packs For Oggies […]


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