ALTHOUGH WATER IS THE OFFICIAL DRINK OF 4PACK (WITH COFFEE RANKING A CLOSE SECOND), DRINKING DIET SODAS IS SUPERIOR TO “HIGH FRUCTOSE CORN SYRUP”…ANYTHING TO KEEP THE CALORIES DOWN AND THE BODY SATISFIED…HOWEVER, DON’T THINK THAT 007 WILL DROP HIS MARTINI ENTIRELY…….
The company is producing a special limited edition package of the drink, rechristened ‘Coca-Cola Zero Zero 7’ in reference to Bond’s famous 007 codename.
Bobby Brittain, Brand Director of Coca-Cola Great Britain, said: “We are delighted to be involved in this exciting project.
“The new, edgier Bond persona is the ultimate embodiment of the Coke Zero brand personality, and is expected to deepen the brand’s engagement with its core target audience of 20-something men.”
The launch of Coca-Cola Zero – unofficially dubbed ‘Bloke Coke’ – was the company’s biggest brand launch since the arrival of Diet Coke almost 25 years ago.
Coca-Cola Zero will be supporting the release of ‘Quantum of Solace’ with a through-the-line advertising campaign alongside promotional and on-pack marketing initiatives across a number of global markets.