Posted by: 4pack | September 4, 2008

Coca Cola Zero Zero 7: Can’t Say “No” To “Low” Calories

ALTHOUGH WATER IS THE OFFICIAL DRINK OF 4PACK (WITH COFFEE RANKING A CLOSE SECOND), DRINKING DIET SODAS IS SUPERIOR TO “HIGH FRUCTOSE CORN SYRUP”…ANYTHING TO KEEP THE CALORIES DOWN AND THE BODY SATISFIED…HOWEVER, DON’T THINK THAT 007 WILL DROP HIS MARTINI ENTIRELY…….

Coca-Cola Zero.

It seems that James Bond may be switching from his favourite vodka martini (shaken, not stirred) to a new non-alcoholic beverage: Coca-Cola Zero.

http://foodbev.com/ArticleDetail.aspx?contentId=1460
The company is producing a special limited edition package of the drink, rechristened ‘Coca-Cola Zero Zero 7’ in reference to Bond’s famous 007 codename.

Edgier persona
Bobby Brittain, Brand Director of Coca-Cola Great Britain, said: “We are delighted to be involved in this exciting project.

“The new, edgier Bond persona is the ultimate embodiment of the Coke Zero brand personality, and is expected to deepen the brand’s engagement with its core target audience of 20-something men.”

The launch of Coca-Cola Zero – unofficially dubbed ‘Bloke Coke’ – was the company’s biggest brand launch since the arrival of Diet Coke almost 25 years ago.

Coca-Cola Zero will be supporting the release of ‘Quantum of Solace’ with a through-the-line advertising campaign alongside promotional and on-pack marketing initiatives across a number of global markets.

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Responses

  1. I just wanted to compliment you on the quality of your blog.

    As a personal trainer/health blogger, I am always seeking to link with blogs which offers my readers useful information.

    Please feel free to check out my blog at http://yourspotter.wordpress.com and let if you would be interested in swapping links.

    Chris

  2. Thanks Spotter…looked at your blogsite and am impressed…4pack

  3. Personally, I think that James Bond and Coca Cola is a terrible team up. I understand that the zero in coke zero works with 007, but it’s just not a natural fit. That said, I’m not NOT going to pick up a couple of bottles 🙂


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